Salesforce Acquires Datorama

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Salesforce has signed a definitive agreement to acquire Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Datorama enables more than 3,000 leading global agencies and brands—including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare—to optimize marketing campaigns, automate reporting and make data-driven decisions faster. For those of you that did not know Datorama, they likely have the best plug and play integration that I have ever seen. Awesome purchase by Salesforce.

Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all of their marketing channels and data sources. With one unified view of data and insights, companies can make smarter decisions across the entire customer journey and optimize engagement at scale.

This move complements recent innovations to Google Analytics 360 and Marketing Cloud Einstein capabilities. F